Interactive What?

An interactive drama is any entertainment format in which participants can reach out and touch the narrative as opposed to absorbing it in an entirely passive way. These touch-points can exist across a number of different platforms, including internet, mobile, SMS and email, as well as live events.

By turning passive viewers into active participants, and fracturing the narrative across the diverse range of media we encounter every day, interactive drama creates a deeply immersive and ultimately more rewarding entertainment experience.